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| Welcome to our News & Articles section. The purpose of this section is to provide you, as a business owner with useful advice on planning and running a website so that you can make the most of your Internet Marketing and E-Business efforts. |
Planning A Website
Your homepage is one of the most important pages on your website. Here are some guidelines on how you might make it as effective as possible.
An outline of the process of setting up a website from registering the address to finally launching your website.
Domain Registration and Web hosting is required before you can have a website.
Content is a key part of your website, though many businesses don't know where to start. Here are some points for inspiration.
Choosing a website is normally simple, but a your domain is can also be used as a tool in many ways.
| Managing Your Website
How to determine if other websites are copying your content, how to discourage it and how to avoid duplicate content.
5 free utitlities to make the life of a website owner / blogger a lot easier. Many of these can be used to prepare your content before uploading via your website's content management system.
How to integrate keywords into your text content to attract the right traffic from search engines.
Copy is one of the most crucial elements of any web site. it’s also important to ensure your copy is formatted for quick and easy understanding. Here are a few other strategies and steps to optimize your web pages content for skimming and scanning.
What options do you as a business owner (not a web designer or technical person) have when it comes to maintaining and updating the content of your website?
| Promoting Your Website
Information on how you can use Twitter to build relationships, gain insights, promote your website and be active in the online world.
Google Adwords is Google's Pay Per Click advertising product - the only way you can "bribe" google to be ranked at the top.
This article explores how you can use RSS feeds and dynamic content to promote your website.
Viral Marketing is the Internet Marketing equivelant of Word Of Mouth Advertising. It can cost you nothing, but can be highly effective. Here are 5 ways to implement viral marketing in your Internet Marketing strategy.
| The South African Internet Environment
The South African internet community is abuzz with news that PayPal may finally by coming to South Africa.
Popular websites among South Africans - some good links to consider when looking for online advertising opportunities.
Directories and search engines of South African websites
A payment gateway is a used for accepting credit card payments through your website. This article describes the main South African payment gateways and credit card processors.
Kalahari.net was crowned South Africa's best online store for 2006. This article, contributed by Jump Shopping, showcases winners in various online store categories.
| General
The two main kinds of websites are Static and Dynamic Websites. Find out what the difference is and what might suit you best
How you can use the internet to define a niche market for your business.
Struggling to find something through the Google Search Engine? Here are some handy techniques to getting better and more relevant web page results.
Planning a website to complement a differentiation strategy
12 ways a website and Internet marketing can streamline your business, increase competitiveness, add value and satisfaction and overall increase effectiveness and efficiency
| Announcements
Eiledon Solutions has now launched over 50 websites.
Eiledon Solutions now provides all its clients with free fax to email numbers. Claim yours today.
Eiledon Solutions has launched a new range of website hosting, domain registration and email services
Studio@Work, a recent client of ours, has been featured in Ananzi's Top 5
Eiledon Solutions' website was recently featured as a top 5 website in Ananzi's recent submissions
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