The 5 Elements of Viral Marketing
Harry Razzano, 10 Oct 2005
Posted under News & Articles » Promoting Your Website
What is viral marketing? Viral marketing is a form of word of mouth advertising.
It is word of mouth on the Internet. The number of new websites on the Internet soars each day. Therefore, viral marketing can bring traffic to their emerging business. More business equals more money.
What elements are part of a viral marketing plan? Each element is important and you need to do them all for the most financial benefit. Following are the five elements of viral marketing.
The first component has to do with understanding the motivations people have. What makes someone purchase a certain product or service? You need to ascertain what people love, hate, and desire. Greed is a powerful motivator. Use the greed motivator to your advantage in your viral marketing campaign.
Element number two is to send a message that can easily flow from one potential customer to another. Viral marketing involves friends telling friends and family about your amazing business. You can do this easily through e-mail communication. The "forward" button can become your best friend.
The third component comes after you have done a great job of sending your message out and having customers that are interested in your product or service. If you have a great deal of customers interested then you better verify that your website is ready to handle the traffic. You will need a large server to handle the transactions so that you can provide quick, reliable customer service. Prepare for business success with viral marketing.
Element number four involves taking advantage of the massive Internet network. Most, if not all, of the Internet users have 10 friends they network with on a consistent basis. These friends can range from business partners to close childhood friends. You need to get your marketing plan into the innerworkings of these networks.
The Fifth Element involves closing the deal. You have spread the word about your business, but now you need to convert word of mouth into sales.
About the author: Harry Razzano is the proprietor of FRS Money, the #1 source on the internet when you're looking for fresh up to date advice and reviews to do with Money.
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