Achieving Differentiation Through A Website

Posted 24 August 2005 under General

If you are in a highly competitive industry, a website can be used as part of your differentiation strategy. When planning your website you might want to consider the following elements of it:

Web Design

Just as in the “real world”, where your brand needs to have a unique look and feel about it, so does your website. You won’t have much luck finding a web design template that is consistent with your corporate identity.

Web Page Layout

Layout refers to the way in which your content and navigation system is arranged on your web pages. It’s not always easy to have a unique layout – you might argue that you will either have your navigation menu displayed vertically or horizontally across to top of the page. If you can come up with a unique design, you can come up with a unique layout. The more unique the layout the more unique the interaction the visitor will experience.

Interaction

Interaction refers to the way the visitor interacts with the content of your website – you can achieve unique interaction by adopting functionalities that have not been used often before and by having a unique layout & design. Just be sure that these functionalities are user-friendly and do in fact enhance the visitor’s experience.

Web Site Content

Content refers to your verbal approach and the type of information you are providing to your website visitor. The Internet is all about sharing information – so why not tell your visitors what they want to know! Providing “quality” content will not only add value to your website visitors experience on your website, but is also vital in help you boost traffic to your website from search engines.

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