Social Media: Using Twitter to promote your Website
Posted 20 January 2010 under Promoting Your Website
What is Twitter?
Twitter is a social media system where individuals and organisation post short updates (“tweets”) on their thoughts or activities, often with links to related web pages for further information. This is called “micro-blogging”. Being active online is important for your business and your website. Twitter is one of the great tools to help you.
Why are businesses using Twitter?
- Being on Twitter can help you build a presence in your customers’ daily online activities.
- Twitter is a useful tool for keeping in touch with your customers, helping you retain them and build more personal relationships.
- Like discussion forums, Twitter is a great source for research and for gaining insight. Businesses can learn more about what their customers are looking for, their feelings towards things and what their interests are.
- Following people / brands in your industry / related industry can help you stay informed on what’s happening in your business environment.
- Twitter offers two-way communication, enabling you to get feedback from your customers relatively quickly.
- Businesses also use Twitter to find new contacts for their products and services, thus building their network.
- Using Twitter as a share tool on your website can encourage your visitors to promote your content for you – the reader / visitor clicks on the twitter icon and posts a link to your web page on their Twitter page.
- Twitter can give you extra exposure in search engines.
What would I post on Twitter for my business?
- Thoughts, tips or ideas that your customers (“followers”) will find interesting.
- Invite your customers to view new content you may have added to your website.
- For exclusive special offers and announcing new products or services.
- Special announcements or important reminders.
- Information on events you might be planning.
- Don’t get too personal- not everyone needs to know when you’re watching TV.
- Don’t bombard your followers with updates (“tweets”) that most will not find interesting. They may feel like you’re simply spamming. Your tweets should be interesting.
- Use keywords in your tweets - this can help you attract the right audience from twitters search engine.
- Find people in your industry or related industries and “follow” them.
- Link to your Twitter page from your website. An effective way, without displaying it throughout your website, is to include the link on your “Thank You” pages, which displays after a visitor has placed an order or submitted an enquiry. This gives your customers somewhere to go next.
So give it a try. Visit twitter.com, sign up and post your first tweet.
If you’re already on Twitter be sure to follow Eiledon for more hints and tips.