How to see what your website looks like in Google
Here is a quick tip to help you see a) whether your site is in fact indexed in Google and b) what do your potential customers see when you appear on Google.
Go to Google and type site: yourdomain.co.za
Where yourdomain.co.za is of course your website address (domain name).
The first line in blue is your Page Title.
Writing attractive page titles for your web pages
A good content management system will allow you to specify the title of your web pages. The title is important not only because it tells Google what your page is about, but more importantly it is a deciding factor for the visitor – should I click on this link or not?
If your page title for your website's homepage simply says “HOME”, it is not likely that someone will click on it, because it shows no relevance to what they might have search for.
On the other hand, some webmasters fill their page title with keywords that just looks messy and uninviting. It also happens to be bad practice in terms of search engine optimisation.
Your page title should ideally have these three elements: What, Where and Who. In that order.
For example: “Electrical Inspections in Cape Town | Bob's Electrical”
Also, each of your web pages should have a unique page title.
Your web page's description
The 2 lines of text beneath the page title will be either your page description, which you specify, or a snippet of the text on your web page, which Google chooses based on what the customer searched for.
A good content management system will also allow you to specify the descriptions of your web pages. Many website owners forget that real people will be reading these descriptions. Take a look at your descriptions and consider whether you would want to click on that link after reading the description.
Your page title and description and social media
The page titles and descriptions play a role in social media too! When visitors share links to your website with their peers on Facebook, for example, the page title and description appear automatically.
So make sure you use good page titles and descriptions (also known as meta tags) that will make your customers want to click!
Need help with optimising your website's meta tags? Get in touch with us.