Great Ways to Make Your Thank You Page More Effective
You did it! You successfully won over your visitor and they completed your enquiry form or made a purchase on your beautiful website. You just converted them from being simply another ‘hit’ on your website or landing page to an actual customer or qualified lead.
So now you’re done, right? If you don't want to be mediocre, then no.
The “Thank You” or “Success" page on your website is important for the following reasons:
It’s the result of their first deliberate action with you online. The customer or lead went through the effort of making a purchase or submitting their personal information. Rewarding your customer with a positive experience will reassure them that they did the right thing and make them feel comfortable working with you.
The customer has completed the task they needed to do, and now they need something else to do. Instead of leaving them hanging until you can email them or give them a call, give them a way to interact with you some more.
Here are a number of ways you can make your Thank You page effective by keeping the user engaged:
Make it visual
A picture is worth a thousand words, and people don’t like to read. Use an appropriate image that will evoke a positive response from your new customer. The best image would be one that makes the customer feel pleased, but also reinforces your brand message.
Display your telephone number and invite the user to contact you if they have any uncertainties about anything. If the thank you page also includes important information such as an order summary, invite them to print it out, even if it is being emailed to them (which it certainly should!).
Tell them to follow you or share
The user is now part of the family. Invite them to follow you on Twitter, “like” your Facebook page and engage with your other social media channels. You could even invite them to post a predefined message on Twitter or Facebook, such as “I just bought [insert incredible product name]. I can’t wait to show it off!”
To keep the customer on your website recommend some useful content. For example, if the user enquired about a listing on your property website, show them links to useful articles about property investment. If they entered a competition on your website, invite them to enter another one.
Upsell or Cross-Sell
If you have other products or services that your new customer may find valuable, the "thank you" page is a good place to show them. You should not display products that you know the customer will find no value in. If you're not adding value to the user's life, you'll lose their trust.
“Surprise and delight” your new customer with a free e-book, a voucher code for their next purchase, or access to something exclusive. Make the customer feel special.
Use the opportunity to find out more about your new customer. The information gathered from surveys can help you build customer personas, improve your website’s content or even come up with new products. Try to keep the questions short and simple. They’ve already completed at least one form in their day!
Using just a few of these elements can help you create a positive customer experience from day one. Using too many of them might be a result in confusion or over-selling. The right mix will depend on the nature of your product, your brand and the persona of the customer.
Need help making your customers’ online experience on your website amazing, or want to see what our “thank you” page looks like? Click here to get in touch.