Google to Rank Mobile Friendly Websites Higher

Posted 5 March 2015 under Managing Your Website

Have you ever searched for something on your phone and landed on a website that is difficult to use because you have to zoom in and out, scroll left and right or try to press a button that is too small? Google knows how frustrating that is and is acting on it.

Google has announced that as of April 21st 2015 mobile-friendly websites will outrank their non-mobile-friendly websites (perhaps mobile-unfriendly?) of their competitors. This means that if your website is not mobile friendly you can expect to lose ranking in search engines for mobile users.

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. 

You can read the full announcement from Google here.

If you had your website done by us in the last 2 - 3 years then you're in luck because it is most likely mobile friendly and you might see an increase in mobile traffic. Take a look at some of our mobile websites here.

If you need your website upgraded to become mobile friendly get in touch and we'll make it happen.

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