The Importance of a Strong Corporate Identity
Many businesses overlook the value and importance of a strong corporate identity. Every brand has its own identity and personality, whether it came about through nature or through nurture. The personality of your brand should be appealing to your target audience, relevant to what you are offering and help you stand out from your competitors.
In order for us to deliver great graphic design work for your brand it is important for us to understand 'who' your brand is. If you need help in defining this we'll be happy to.
Once we have a good sense of your brand and 'who' your business is we will formulate a design brief with you where you decide what kind of imagery, colours and styles you'd like for your logo.
A series of options for your logo design is produced, from which a selected logo is tweaked and refined until it is finalised. The final logo design is provided in vector format, which means it can be used in both print media and on the web.
Once your logo has been established corporate stationery can be created. This can include the design of business cards, letterheads, presentation folders, printed brochures, PowerPoint slideshows, email signatures and, of course, your website.